BEHIND THE SCENES: Idea Rejects

📨 We'll ALWAYS push the envelope, but sometimes our ideas get returned to sender. 

Our approach is thoroughly experimental and we love to do things no one else has done before.

We were BEYOND excited to pitch this idea for a sculptural, wall-mounted media cabinet to hang as counterpoint above a new low-slung monolithic limestone fireplace. Inspired by Anish Kapoor's 'Cloud Column' and taking cues from our client's Persian heritage, it was meant to employ convex double doors constructed of sculpted, fine wire mesh doors, like an overscaled fencing mask disguising the TV in shadow. 

❌ Unfortunately, our client was 𝙉𝙊𝙏 having it. <cue tears>

We know it takes a fearless type to work with us and we're definitely not for everyone. But we'd rather hear, "Hell no! What we're you thinking??" over "I've seen that before." Rejection doesn't scare us -- but ordinary makes our skin crawl. 

We glean from wide-ranging cultural, artistic, literary and historical references and lean heavily on our instincts, experience and discernment to articulate a bespoke and inventive vision of our clients' aspirations, identities and curiosities so that each project is unique in its genesis, defying typology or categorization.

What do you think? Would you have taken the leap?